The threat? The “denimization of America“:

Do not blame Levi Strauss for the misuse of Levi’s. When the Gold Rush began, Strauss moved to San Francisco planning to sell strong fabric for the 49ers’ tents and wagon covers. Eventually, however, he made tough pants, reinforced by copper rivets, for the tough men who knelt on the muddy, stony banks of Northern California creeks, panning for gold. Today it is silly for Americans whose closest approximation of physical labor consists of loading their bags of clubs into golf carts to go around in public dressed for driving steers up the Chisholm Trail to the railhead in Abilene.

This is not complicated. For men, sartorial good taste can be reduced to one rule: If Fred Astaire would not have worn it, don’t wear it. For women, substitute Grace Kelly.

There’s actually an interesting sociological point here–which Will misses, of course–involving the idea of working-class clothing becoming fashionable for the middle and upper classes. But that would be taking him seriously, not something one should do before morning coffee.

Update: By the way, Fred Astaire in (I think) blue jeans (with Audrey Hepburn):


Hat-tip to Steve Benen