Having just spent more than a month in Northeast Ohio, I can tell you anecdatally that the economy is THE story there. In my parents’ reasonably nice, middle-class suburb, every third house is on the block (4 bdr/2.5 bath — $159,000!). And the local paper, The Plain Dealer, in addition to running front-page articles about rising food prices, is filled with heartrending human-interest stories about struggling Clevelanders facing hard times. All of that said, I’m not sure that I’d describe the people with whom I spent time as “bitter.” But they’re pretty anxious. Which is likely the right context in which to run an ad like the one above.
To be honest, I’m not sure that I’ve ever seen a more devastating political attack that’s also true. “Ma, ma, where’s my pa?” is probably also a contender.
Via Ezra Klein.


20 comments
August 7, 2008 at 12:05 pm
Jason B
You know a candidate is completely out of his depth when he can’t help but insert his buzzwords in every sentence. “Straight talk” means zip shit to those people. And they certainly aren’t his “friends.”
I’m getting angry again. I can barelgvlkengu8 fglamnvc HULK SMASH!
August 7, 2008 at 12:06 pm
CharleyCarp
Yep. That’s the way.
August 7, 2008 at 12:13 pm
Vance Maverick
Yeah — I only wish they had managed to trim the text in some of those “title cards”. They’re a bit like gently swelling footnotes.
August 7, 2008 at 12:20 pm
ari
They are a bit long. Still, some of us like footnotes. Are you suggesting the people of Ohio don’t? Elitist.
August 7, 2008 at 12:23 pm
SomeCallMeTim
Gawd, that woman’s voice is heart-rending.
August 7, 2008 at 12:33 pm
ari
Agreed. And speaking of having one’s heart rent asunder, I learned this summer that living in California really does allow me to ignore the economic hardships gripping the post-industrial heartland. Fortunately, I read rustbelt intellectual to make sure that I’m in touch with my roots.
August 7, 2008 at 12:39 pm
Vance Maverick
It’s heart-rending and it makes a point — these issues matter — while McCain is shown not to care.
August 7, 2008 at 12:41 pm
Adam A
Wow…. I don’t think I’ve seen a more damning ad
August 7, 2008 at 1:03 pm
Jay C
Wow – great ad: simple, direct – and devastating.
What really gets me, though, is why someone -anyone- in the McCain campaign organization didn’t do a little bit of fundamental research on the area and/or its issues with the DHL/UPS closure – still more the campaign’s lobbying connections – and give the Senator a heads-up so that he might not have laid himself open to attacks like this (or at least, maybe, avoided that part of Ohio altogether).
Ignorance?
Carelessness?
Cluelessness?
Or do they just not care?
August 7, 2008 at 1:08 pm
ari
The McCain camp is in damage-control mode. I wish them all the best with this one. Ohioans are mean as snakes when jobs are on the line.
August 8, 2008 at 12:04 pm
aliama
Is this on the air in Ohio, or just online?
August 8, 2008 at 12:31 pm
eric
The Ohio Democratic Party describes it as a “web ad.”
August 8, 2008 at 1:20 pm
Just Joe
GET IT ON THE AIR!!!!! WEB IS NOT ENOUGH
August 8, 2008 at 1:35 pm
eric
Tell it to the Ohio Dems, Joe.
August 8, 2008 at 2:50 pm
MT from CC
McCain has more vulnerability than Superman in a kryptonite factory. Advnaced Age. 26 Years in the Senate he is running against. A History of influence peddling (and there’s no other word that says it better, public corruption). Constrant proximity to Lobbyists. Proxy for a failed government.
This ad is brilliant. There will be many more like it. Dems are energized. And Obama is very smart, with excellent political skills that are commonly underestimated. These derogatory and juvenile ads may move a number or two in a few flawed polls, but they are not helping him. Obama can bide his time, and then deliver one truly crushing blow after another. In debate, on policy, in temperment, the list goes on and on. So, no worries. This one is a lock.
August 9, 2008 at 1:29 pm
jeremy
I concur, this needs to be on the air, and not just in ohio.
August 9, 2008 at 3:23 pm
Emily
This ad really hits home for me. I live in Wilmington, and I can think of 20 people just off the top of my head who will be without a job if the Airpark closes. DHL IS this town, and without it Wilmington will basically disappear. Everyone is frantic to keep them here.
What makes this kind of sad is that McCain visited here and swore to do whatever he can to keep the jobs in Wilmington. So the person who helped sabotage our livelihoods is now swooping in to (supposedly) save the day.
August 9, 2008 at 6:54 pm
KRK
For those whose hearts were wrenched by the voice of the questioner, a little dose of “the rest of the story” might bring a speedy recovery.
Her name is Mary Houghtaling and she’s not just a woman who wandered into a townhall event. Whether or not she’s being paid by the McCain campaign, she’s definitely involved; after this Obama ad came out she appeared on a McCain campaign conference call with reporters to criticize Obama, saying “shame, shame on Barack Obama” for making people “look foolish” and not letting them “be happy in Wilmington for one weekend.”
One of the commenters at Carpetbagger Report did some Googling and found this nugget (among others):
“The meeting is not being organized as a campaign event or political gathering and is not open to general public admission, said Mary Houghtaling, a key local organizer of the get-together.”
http://www.wnewsj.com/main.asp?FromHome=1&TypeID=1&ArticleID=168301&SectionID=49&SubSectionID=156
August 9, 2008 at 11:31 pm
Notional Slurry » links for 2008-08-09 [delicious.com]
[...] Straight talk. My friends. « The Edge of the American West (tags: politics election McCain economics economy advertising) [...]
August 10, 2008 at 7:03 am
gravity’s rainbow » What I've noticed (back to normal edition)
[...] The most damning political attack ad I’ve ever seen. Via The Edge of the American West. [...]